After completing a coaching session with one of your partners, where you’ve reviewed a specific skill from your business ‘system,’ have you ever wondered if they:
- Understood how to actually do the skill?
- Understood why incorporating the skill was important to their success?
When you use the leadership concept of “How To – Why To” when working with your team, you’ll find it supports the learning process and drives people to take action faster!
Here’s how it works. When coaching your team members, along with reviewing the HOW TO do something, make sure to follow it up with the WHY TO do something.
It’s one thing to share the How To: the skill, the language, the activity to create success in their business. The next step that solidifies that skill and supports its duplication is to follow up the How To with the Why To: the significant reason why it’s so important to embrace the skill, learn the language and do the activity.
The “How To” delivers the features of your business system. The “Why To” delivers the benefits for putting that system into practice!
For example: Let’s say you spend time with your new business partner packaging their Business Story. You review all the features:
- Keep it brief.
- Follow an outline: What do you do for a living and for how many years? What do you like about your job? What don’t you like about your job? How will a successful Direct Selling business change your life, lifestyle, your family’s life?
- Be sure to write it like you speak, rather than in perfect grammatical style.
- Make the ending authentic and compelling.
- And finally, memorize your story.
Okay, those are just some of the features for packaging their Business Story.
Now to solidify this, it’s critical to follow up with all the benefits for having a well-packaged and memorized story.
When you get the opportunity to share you story with someone, when it’s well-crafted you can:
- Deliver it effectively and confidently
- Retain you confidence and posture
- Come from authenticity, rather than scattered thoughts of desperation
- Avoid sounding desperate or like you’re selling
- And the best part: a well-delivered story is the most effective way to create interest, and compel people to learn more and hopefully take the next step.
As you work with your leaders, regardless of the skill, language, or activity you are coaching, make sure to review the specific feature of your system – then follow up with the benefits they’ll experience by mastering that skill.
Make teaching with How To – Why To a habit. This will lead to more understanding, higher confidence and greater results!